Cristina Tomasini
Co-founder

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The Nordic region has been my professional focus for the past 15 years, but my journey in travel and hospitality began more than three decades ago.

My professional background includes hotels, cruise operations and destination management.

Working in different areas of the industry has given me a broad understanding of both the guest experience and the operational realities behind successful travel programmes.

For me, our industry is ultimately about people.
Clients, colleagues, suppliers and travellers all play a part in creating successful experiences, and I think that the best results come from working together with respect, trust and genuine commitment.

I value reliability, attention to detail and honest communication, and I take great pride in building long-term partnerships based on mutual trust.

What motivates me today is the same thing that inspired me at the beginning of my career: helping people discover remarkable destinations and creating experiences that stay with them long after they return home.

It is a privilege to work with a region as inspiring as the Nordics, and an even greater privilege to do so alongside partners who share the same commitment to quality, professionalism and care.

Anne Plænø
Co-Founder

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For me, the real magic of travel is not only found in the landscapes of the Nordic region, but in what happens behind the scenes, when the right people, ideas, knowledge and partnerships come together to create something memorable.

I have spent many years in Nordic incoming travel, working across contracting, product development, supplier relations and operational delivery. Along the way, I have learned that great travel experiences are built through trust, strong destination knowledge, attention to detail and close collaboration with reliable partners.

While all Nordic destinations have shaped my professional journey, Finnish Lapland holds a very special place in my heart. It was the first destination I had the opportunity to explore, understand and develop in depth; and I fell in love at first sight.

Beyond its nature and sense of wonder, I have always been inspired by the people behind the destination: passionate local suppliers, many of them family-owned, who bring genuine care, pride and authenticity to what they do.

That is also what I want travellers from around the world to experience: not only the iconic landscapes, but the atmosphere, people, stories and details that make the Nordic region so special.

Iconic North Travel was created from that ambition: to share the North through well-crafted travel experiences, strong local partnerships and a deep respect for the destinations we work with.